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EOS: The Next Generation of Lip Balm

Up until very recently, the lip balm market was very boring and predictable. All of the lip balm brands had the same packaging, active ingredients, and flavors. However, that all changed several years ago when EOS lip balm introduced egg shaped products that came in a multitude of flavors and natural ingredients. They started appearing on the shelves at popular stores and on Amazon, being featured in magazines, and hot celebrity started using them in public. EOS became the must have lip product for a new generation. Evolution of Smooth is now the second leading seller of lip balm. It is projected to grow to 2 billion dollars in profits by the year 2020. Part of their success is due to their creative products as well as an increase in popularity of natural and organic products. EOS lip balm also decided to cater to appeal to women who are the primary users of lip balms. They made using their product an experience from the bright fun coloring of the packaging to the heavenly flavors. According to Skincare-AU, their story is really the American Dream.

One Comment

  • Reyna Allan
    Posted August 14, 2017 at 2:10 pm | Permalink

    Starting out as a self-funded start-up business to now competing with popular brands like Chapstick and Burt’s Bees. EOS prides themselves on catering to the millennial generation. The moment in which has ordained these things has showed a whole lot of repute amongst all of them too.