Up until very recently, the lip balm market was very boring and predictable. All of the lip balm brands had the same packaging, active ingredients, and flavors. However, that all changed several years ago when EOS lip balm introduced egg shaped products that came in a multitude of flavors and natural ingredients. They started appearing on the shelves at popular stores and on Amazon, being featured in magazines, and hot celebrity started using them in public. EOS became the must have lip product for a new generation. Evolution of Smooth is now the second leading seller of lip balm. It is projected to grow to 2 billion dollars in profits by the year 2020. Part of their success is due to their creative products as well as an increase in popularity of natural and organic products. EOS lip balm also decided to cater to appeal to women who are the primary users of lip balms. They made using their product an experience from the bright fun coloring of the packaging to the heavenly flavors. According to Skincare-AU, their story is really the American Dream.
By BrandonGamer | Published February 28, 2017