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Fabletics in an Ongoing Bake Off with Amazon

Fabletics is quickly becoming one of the strongest sports apparel brands. The company which was established the other year, 2013 to be precise has gained such huge growth, that other companies would only have in their dreams. In less than four years, they are already counting a net worth of about $250 million. They also boast of a yearly growth of approximately 35%. Now this is the type of growth that every company aspires to have. Fabletics therefore has been put on the list of companies to watch in the e-commerce market. The company thrives in a market that would be said to have serious hiccups and this is their secret.


Understanding Clients


If you are to buy something from Fabletics today, they would start off by requesting you to take a survey. This survey will help them know more about you and what you like. Fabletics also utilizes social media profiles to learn their customer’s preferences and needs. With this in hand, it becomes pretty easy for them to manufacture products that are appealing to their clientele. The result is increased sales and returns.




The e-commerce market is feared because most customers only go there to check out the current trends and what is in. they will then go to their local physical stores and buy the products there. This is what is called showrooming. If you are to build a successful e-commerce business, you need to learn the art of reverse showrooming. Fabletics own strategy to reverse showrooming is their membership program. According to their figures, 25% of the people who visit their website will leave as members.


Their membership program has been an effective way of ensuring that leads translate into customers. They have a fixed amount that is charged on every member, every month. But that is only if you don’t request to skip the month. If you do skip the month, nothing will be deducted from your credit card. For this reason, people are not afraid to become members. Besides, there is nothing to lose and when you decide not to skip the month, the odds are in your favor. You get huge discounts and are guaranteed of loyalty points- they are redeemable by the way.


The membership program might not be 100% effective. Some customers will choose to only buy once and the next time they will be looking in physical stores for similar products. For such, Fabletics has built physical retail outlets.




Price is one factor that determines whether people will buy from you or not. Sure, there are people who will wear the likes of Nike, even with their exorbitant prices, because of what the brand represents. But how about those who are not so much about the brand name but instead want quality at an affordable price? They will of course storm to Fabletics. Fabletics customers know that this is the home of style, quality and affordability.

Black Friday week is still going strong! Shop the sale in stores and online. (Link in bio)

A photo posted by @fabletics on

EOS: The Next Generation of Lip Balm

Up until very recently, the lip balm market was very boring and predictable. All of the lip balm brands had the same packaging, active ingredients, and flavors. However, that all changed several years ago when EOS lip balm introduced egg shaped products that came in a multitude of flavors and natural ingredients. They started appearing on the shelves at popular stores and on Amazon, being featured in magazines, and hot celebrity started using them in public. EOS became the must have lip product for a new generation. Evolution of Smooth is now the second leading seller of lip balm. It is projected to grow to 2 billion dollars in profits by the year 2020. Part of their success is due to their creative products as well as an increase in popularity of natural and organic products. EOS lip balm also decided to cater to appeal to women who are the primary users of lip balms. They made using their product an experience from the bright fun coloring of the packaging to the heavenly flavors. According to Skincare-AU, their story is really the American Dream. Starting out as a self-funded start-up business to now competing with popular brands like Chapstick and Burt’s Bees. EOS prides themselves on catering to the millennial generation.

Hussain Sajwani wants children to be clothed across the world.

A distinguished real estate developer in Dubai, is Hussein Sajwani. He and cherished family are extremely good friends with Donald Trump, the current President of the United States of America. Mr. Trump is notorious for having opened up his corporation’s services to the affluent businessmen throughout Dubai. Trump’s wife Ivanka, is known to have stayed at the residence of Hussein Sajwani and Ivanka is also incredibly close friends with the wife of Mr. Sajwani.


Hussein Sajwani as well as his esteemed family, were in attendance at the New Year’s Eve party, sponsored by Mr. Trump. Mr. Sajwani has fervent wishes to amplify his business enterprises with Mr. Trump’s conglomerates, specifically the real estate institute, the Trump Organization.


Hussein Sajwani, together with Mr. Trump, labored on one of several, of Mr. Trump’s business venture locations to raise the price of lavish style villas, to almost $2 billion in proceeds.


Mr. Trump admits, that he declines to establish any new trade ventures while President of the United States. On the other hand, Hussein Sajwani admits that his link to the Trump dynasty is not exclusively as a property investor, but also to Trump’s family. That it is indeed, their guidance in the enterprises that will generate development and safeguard the business bond between Mr. Sajwani and the Trump dynasty.

The Chairman of DAMAC Properties is Hussein Sajwani, and he is notorious for being a benign man. He recently contributed $2 million to be of assistance and provide clothing for almost 50,000 children worldwide.


DAMAC is well-known as the most far-reaching lavish property developers in the Middle East. Hussein Sajwani ‘s latest donation was to show support for the government of Dubai and assist children who are in need, worldwide.


Mr. Hussein Sajwani accepts that the youth of the world are indeed the very future of society and they have need of a proper experience to give them the best achievable foundation in life. In concert with the help of the compassionate enterprise, Emirates Red Crescent, the contributions accumulated to a grand total of 120 million A.E.D’s.

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Makari Is Leading In Natural Skin Whitening For People Of Color

Beauty comes in every color, and Makari knows that.

The beauty industry has a history of neglecting the needs of women and men of color. Makari is changing that by offering an array of skin care products that meet the specific needs of pigmented skin. Though Makari products are safe and effective for all skin types, they provide special attention to dark spots and uneven skin tone—issues common for people with darker skin.

Makari is one of the leading brands in skin whitening creams with products such as Body Beautifying Whitening Milk, Makari’s Tonic (a purifying and cleansing toner), and Makari’s 24k Gold Lightening Serum. These specialty products are designed to penetrate deep into the skin’s surface and reduce uneven pigmentation, lighten and brighten the skin, giving the skin a more youthful appearance.

Skin Whitening Creams can be pretty expensive and full of ingredients that are harmful and cause damage to the skin. Makari cares about their customers and ensures their products are affordable and meet high safety standards. Makari products are made in Switzerland and must pass the high standards of Switzerland’s scientific expectations.

Makari’s products are made with natural ingredients and take a natural approach to beauty. Makari understands the specific challenges people of color face and wants to ensure their customers are confident that their skin will be protected from the harsh chemical’s that many skin whitening products contain.

Makari’s skin whitening creams do not contain any Hydroquinone. Hydroquinone is an ingredient that is common in skin whitening creams but can have extremely damaging side effects such as burning, blistering, peeling and blue-black darkening of the skin. Makari believes in safety above all else and focuses on natural ingredients that embrace the skin’s natural beauty.

Makari is leading the way in natural skin whitening. Makari’s products are safe and effective while also addressing the specific skin care needs for people of color. Makari products are sold across Europe, Africa, and the United States. People all over the world can now have access to this unique skin care line.